Brands and technologies that offer functional benefits and enhance consumer wellbeing.
About Btv
Investing in the companies who are accelerating tomorrow
Btomorrow Ventures (BTV) is the corporate venture capital arm of BAT, investing globally in founders and entrepreneurs who are shaping the future of consumer experiences, wellbeing, sustainability, and technology.
Established in 2020, BTV manages £350m across two strategic investment funds, partnering with early-stage companies, typically Pre‑Series A to Series B+.
We help build world-class businesses by combining the agility of a venture capital team with the global reach, scale and deep expertise of a major FTSE‑10 multinational.
Our mission
At Btomorrow Ventures, our mission is to accelerate BAT’s transformation and help build A Better Tomorrow™.
We partner with global entrepreneurs who are redefining categories, pushing the boundaries of innovation and creating new capabilities that can help deliver BAT’s bold ambition to create a Smokeless Future.
What we look for
BTV invests across four key sectors
Functional Food & Drink
Technology & Capabilities
Companies that improve consumer experience and operational efficiency.
Reduced-Risk Nicotine
Innovations supporting the transition from combustible cigarettes to smokeless nicotine alternatives.
Impact & Sustainability
Solutions driving circularity, waste reduction and sustainable growth.
Aisha Chottani, Founder and CEO, Moment
"BTV has been a constant partner throughout our journey, supporting us across fourrounds of funding and many defining moments. Their involvement goes well beyond capital, from being a thought partner, to hands-on introductions with industry experts. The relationship is built on trust, care, and a shared commitment to building something great."
Adam Deremo, CEO and Founder, AWAKE
"AWAKE has realized a lot of added value from BTV beyond the investment. From making trade introductions in our home market (Canada), to regularly providing strategic advice as part of our board, and facilitating founder networking events to share best practices, the BTV team has helped us be more successful."
Otto Guarnieri, Co-founder, Mais Mu
"Partnering with Btomorrow Ventures has accelerated our growth, but more importantly, it has accelerated our maturity. It is a real privilege to have the trust of such capable people, committed to building a better tomorrow."
Dr. Min Zhou, Co-founder and CEO, CM Venture Capital
"We're thrilled to deepen our partnership with Btomorrow Ventures through the Evergreen Fund. Over nearly a decade of collaboration, we've seen BTV's unwavering commitment to transformative innovation and category creation. As their on-the-ground partner in China, we're connecting them with the breakthrough technologies that will define the future of consumer wellness."
Dr. James (“J”) Hickman, Chief Scientist, Hesperos Inc.
"BTV didn't just invest - they worked with us to navigate the complex investment landscape over the last two years as well as helped us establish key relationships with BAT. BTV's experience with small biotechnology companies allowed us to forge critical new relationships and helped guide our progress. BTV been genuine partners in our growth."
How we help
BTV provides value beyond capital in five key ways
Access to global resource and expertise from 180+ markets
A dedicated Growth Platform team, designed to help our portfolio succeed
A focus on sustainable, long-term success
Support in establishing pilot programmes with BAT
A hands-on approach with a team who care deeply
Our values
BAT has a set of six core values that shape our culture. These values guide how BTV show up with each other as teammates, with our portfolio companies and with our industry and investor partners.
Truly Inclusive
Inclusion is embedded in how BTV operates day-to-day, as well as how we support our founders.
Stronger Together
We partner across the start-up ecosystem and CVC communities to drive diverse, out of the box thinking.
Do the Right Thing
We act with integrity to achieve results and uphold rigorous sustainability, societal impact and governance standards across our portfolio.
Love Our Consumer
We are obsessed with innovation and partnering with global entrepreneurs to find the best consumer solutions.
Award recognitions
Recognising the efforts of our team in delivering on our goal to build A Better Tomorrow™.
Lukasz Garbowski,named in the GCV 2025 Powerlist
Lukasz Garbowski named in the top 50 emerging leader by Global Corporate Venturing in 2022, 2023 and 2024
