Consumer Delight
Lab
Partner for growth
Consumer Delight Lab is our bespoke and global venture-building lab for consumer product brands. High-potential companies partner with us to access funding, growth-hacking support and long-term strategic advice. This is a new kind of growth engine.
We amplify your ambition
We're a team of business-builders. Our job is simple: we embed in your team and do what it takes to accelerate your growth.
We make change happen
We look for brands with the potential to shift categories and consumer behaviours. We have the experience and global network to make that happen.
Join forces
We partner quickly, but we’re in it for the long-term. Here’s how Consumer Delight Lab can supercharge your business.
We get real, fast
We go from introduction to a bespoke growth plan in a matter of weeks. We learn your business inside-out, and help you shape your investment case.
We create opportunities
We give you access to world-class capabilities and networks through BAT. That could mean launching you into new markets, boosting your distribution or sharing market intelligence.
We support you
We don’t just tag along for the good times. We stick with you as advisors and teammates, and help you evolve your partnership with BAT as you grow.
Be the next big thing
Have you got a product, a mission and a community of passionate consumers? Start a conversation today.
