Consumer Delight

Partner for growth

Consumer Delight Lab is our bespoke and global venture-building lab for consumer product brands. High-potential companies partner with us to access funding, growth-hacking support and long-term strategic advice. This is a new kind of growth engine.

We amplify your ambition

We're a team of business-builders. Our job is simple: we embed in your team and do what it takes to accelerate your growth.

We make change happen

We look for brands with the potential to shift categories and consumer behaviours. We have the experience and global network to make that happen.

Join forces

We partner quickly, but we’re in it for the long-term. Here’s how Consumer Delight Lab can supercharge your business.

We get real, fast

We go from introduction to a bespoke growth plan in a matter of weeks. We learn your business inside-out, and help you shape your investment case.

We create opportunities

We give you access to world-class capabilities and networks through BAT. That could mean launching you into new markets, boosting your distribution or sharing market intelligence.

We support you

We don’t just tag along for the good times. We stick with you as advisors and teammates, and help you evolve your partnership with BAT as you grow.

Be the next big thing

Have you got a product, a mission and a community of passionate consumers? Start a conversation today.

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