Futures
Lab
Fast-track
the future
Futures Lab turns breakthrough ideas into trailblazing outcomes. We bring together cutting-edge sciences and technologies with BAT’s global capabilities. We believe in the power of innovation.
We find breakthrough ideas
We match innovators in the market with BAT’s world-class sciences and technologies capabilities.
We test and learn
Whether your technology is digital, physical, bio-chemical or beyond, we can partner with you to take it to the next level.
We launch and scale
Our partnership could create something amazing. It might be a new product, a disruptive service, or an entirely new business model.
Join forces
We partner quickly but we’re in it for the long-term. Here’s how Futures Lab helps you shape your idea and support your innovation.
We make a plan
We match you with experts and advisors to understand how a partnership with BAT could supercharge your idea.
![](https://cdn.prod.website-files.com/63074409e3729f25f8eb639b/6336bb4e8c45f50262193bac_futures_01.webp)
We fuel your potential
When we see the right opportunity, we can provide the funding, time and energy to make it real. We’ll help you shape a roadmap and, if necessary, an investment case.
![](https://cdn.prod.website-files.com/63074409e3729f25f8eb639b/6336bb4eb192403156ac2274_futures_02.webp)
We build the right team
We have access to corporate capabilities, but we behave like a start-up. Whether we’re running a pilot, proof-of-concept or even a joint venture, we’ll make sure you get the ongoing specialist support you need.
![](https://cdn.prod.website-files.com/63074409e3729f25f8eb639b/6336bb4e4c850963701eeb87_futures_03.webp)
Be the breakthrough
Are you the brains behind the next big breakthrough in science or technology? Start a conversation today.