the future

Futures Lab turns breakthrough ideas into trailblazing outcomes. We bring together cutting-edge sciences and technologies with BAT’s global capabilities. We believe in the power of innovation.

We find breakthrough ideas

We match innovators in the market with BAT’s world-class sciences and technologies capabilities.

We test and learn

Whether your technology is digital, physical, bio-chemical or beyond, we can partner with you to take it to the next level.

We launch and scale

Our partnership could create something amazing. It might be a new product, a disruptive service, or an entirely new business model.

Join forces

We partner quickly but we’re in it for the long-term. Here’s how Futures Lab helps you shape your idea and support your innovation.

We make a plan

We match you with experts and advisors to understand how a partnership with BAT could supercharge your idea.

We fuel your potential

When we see the right opportunity, we can provide the funding, time and energy to make it real. We’ll help you shape a roadmap and, if necessary, an investment case.

We build the right team

We have access to corporate capabilities, but we behave like a start-up. Whether we’re running a pilot, proof-of-concept or even a joint venture, we’ll make sure you get the ongoing specialist support you need.

Be the breakthrough

Are you the brains behind the next big breakthrough in science or technology? Start a conversation today.

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