AWAKE has achieved remarkable growth since inception and is approaching CAD $30M in sales this year. BTV is excited to continue to invest in this incredible success story.
What makes AWAKE special? They are pioneering the functional chocolate category with delicious, caffeinated chocolate bites and bars made with Fairtrade ingredients. From 3,000+ locations across Canada to 15,000 food service locations in the US, AWAKE is redefining how consumers think about energy and wellness.
Lukasz Garbowski, BTV's Chief Investment Officer says:
"Our continued investment in AWAKE reflects our strong belief in its performance and the depth of the management team. As consumers increasingly look for more from their food, the 'wellness and stimulation' sector, particularly functional food and beverages, is a key focus area for BTV to deliver on BAT's mission to create A Better Tomorrow™."
Adam Deremo, CEO and Founder of AWAKE Chocolate, adds:
"We are thrilled to close this latest funding round with the continued support of Btomorrow Ventures and a new partnership with BDC. This investment is a testament to the incredible growth we've achieved and the strong demand for our functional and delicious chocolates. With this infusion, we're focused on further scaling our operations, innovating our product line, and reaching even more consumers across North America."
Thanks to the BTV deal team who worked on the investment: Chief Investment Officer Lukasz Garbowski, Investment Lead Sam Morris, Investment Analyst George Leivadas, Legal Counsel Yemo Guo, and Legal Secondee Dogukan (Dean) Kansu.
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