Moment secures a further investment from Btomorrow Ventures as part of a USD 5 million funding round

Our journey with Moment, winner of the BevNET New Beverage Showdown, began in March 2021, when we made our initial investment into the brand, recognising its early potential to shape the future of functional beverages. Building on the Company’s progress and continued alignment with BTV’s innovation and wellbeing strategy, we followed up with a second investment in April 2022. This latest funding reinforces our long-term confidence in Moment’s vision and its potential to lead within the growing adaptogenic beverage space.

Since our first investment, Moment has achieved strong growth in its online sales, building a loyal community of wellness-conscious consumers through its D2C and Amazon channels. The brand has introduced a range of new flavours and is now strengthening its retail presence in the US, marking a natural next step in its expansion.

The brand was selected for Sprouts’ 2025 Innovation Set in the US, where it quickly became one of the top-performing new entrants and will now be landing on Sprouts' main shelves over the next few months. In addition to Sprouts, Moment is also rolling out at HEB, Earthfare, Fresh Thyme, and Bristol Farms, with early velocities outperforming category benchmarks.

Created by former CPG and global business executive Aisha Chottani, Moment sets itself apart with its focus on daily rituals for when people are looking to reset, whether it’s a mid-afternoon refresh or a wind-down in the evening. Moment is differentiated being made with real fruit, with no added sugar, and has ingredients like L-theanine and ashwagandha to help calm and focus to thrive during a busy day. The brand’s playful, nature-inspired design complements its purpose — bringing a sense of calm and clarity while staying approachable and joyful.

We’re excited to see how Moment’s journey unfolds as it enters its next phase of growth. The capital will be used to support trade programs, build inventory, and grow online marketing as the brand continues expanding across the US.

Lukasz Garbowski, BTV’s Chief Investment Officer, says:

“Moment was one of BTV’s first investments in the functional beverage space, and we’re pleased to continue supporting the team. They’ve made strong progress online, and this next phase of funding will help drive both their retail expansion and continued growth across digital channels.”

Moment’s Founder and CEO, Aisha Chottani, adds:

"There is a massive cultural shift happening - from mere consumption to intentionality. Moment is proud to be leading that change, creating rituals for our community that support a more balanced, grounded approach to wellness.  This latest investment from BTV comes at perfect timing, with growing customer loyalty and accelerated retail traction, and I'm excited about the opportunity ahead of us."

Many thanks to the BTV deal team who made this investment happen:

Chief Investment Officer, Lukasz Garbowski; Head of Legal, Peter Wozny; Investment Manager, Sam Morris; Investment Analyst, Luca Marras; and Legal Secondee, Dean Kansu.

Media coverage:

‍Moment Gets $5M Follow On From Btomorrow Ventues As Retail Footprint Grows - BevNET.com