As Btomorrow Ventures (BTV) continues to help support BAT’s ambitious transformation agenda into a multi-category, consumer goods business, BTV is excited to announce the following new investments into Caliwater and Feisty, as well as its follow-on investments into Moment, Awake Chocolate and Mais Mu.
These investments not only validate BTV's commitment to the wellness category, but also reinforces BTV's long-term and supportive investment philosophy towards its portfolio companies. We welcome Caliwater and Feisty to the BTV family and hope to have as successful of a partnership with them as we have had over time with Moment, Awake Chocolate and Mais Mu.
Lukasz Garbowski, Chief Investment Officer at BTV
New Investments
Delighted to share the news regarding our investments into Caliwater and Feisty; and incredibly honoured to have the opportunity to partner with such outstanding creatives like Oliver Trevena (Caliwater) and Vy Cutting (Feisty), each so talented in their own right – bringing these brands to life and shaping the future of how we drink!
Karen Xiang, Investment Lead at BTV
Caliwater and Feisty are exactly the kind of distinctive, consumer-led brands we want to build alongside at TWSC. Both bring fresh thinking to their categories and strengthen a portfolio focused on where consumer tastes and behaviours are heading next.
Nick Whitworth, Head of Portfolio at The Water Street Collective
Caliwater
Btomorrow Ventures (BTV) is expanding its functional beverage portfolio with its investment in Caliwater as part of the brand’s latest funding round. Founded in 2021 by Oliver Trevena and Vanessa Hudgens, Caliwater is a US-based functional hydration brand offering cactus water positioned at the intersection of wellness, recovery and beauty, with growing distribution across major retail channels.
Shoppers in the U.S. can buy Caliwater online via the company’s website or Amazon, as well as in retail stores including Albertsons, Ralphs, HEB, Wegmans, Safeway, Fresh Thyme, Sprouts and Walmart.
Feisty
Btomorrow Ventures (BTV) is excited to announce its investment in Feisty as part of its first external funding round of £500K, backing ambitious founder, Vy Cutting, as she scales the brand’s early retail momentum. Feisty is a London-based sparkling protein soda founded in 2024, delivering 10g of plant-based protein per 330ml can – with complete amino acids, no added sugar and under 70 calories.
Shoppers in the UK can buy Feisty online via the company’s website or Amazon ,as well as in retail stores including Whole Foods and Selfridges.
Follow-On Investments
Moment
BTV is proud to continue supporting Moment, completing an additional $1M investment in early 2026 as part of the brand’s latest raise announced in May 2025, bringing BTV’s total invested in Moment since inception to $4.3M. Moment, the US-based brand that bottles the feeling of meditation in a can, continues to perform well through its D2C and Amazon channels while building a loyal, wellness-conscious community.
Awake
BTV is proud to continue backing AWAKE Chocolate with a further CAD 4M investment.
AWAKE has achieved remarkable growth since inception and is pioneering the functional chocolate category with delicious, caffeinated chocolate bites made using Fairtrade ingredients.
Mais Mu
BTV continues backing Mais Mu with a further investment, supporting the Brazilian health and wellness brand’s next phase of growth.
Mais Mu continues to build momentum across their protein snacks and supplements / powders and online channels, while the partnership with BAT Brazil has expanded to approximately 38,000 points of sale nationwide.
