Senior CRM Exec
Job description
Feel is a fast-growing health-tech start-up with ambitious plans. We've 10’s of thousands of active subscribers within the UK and our customer base is expanding rapidly. Our growth plans don't stop there. Having recently secured $6.2 million in Series A funding, we are scaling new verticals and want our product to help people across Europe and Asia too.
Our mission is to deliver the cleanest supplements in the world at affordable prices – a product that is; sustainable, clean, eco-friendly, innovative, trusted, transparent and conveniently delivered in stunning, plastic-free packaging.
Our culture is fast paced, autonomous and rewarding. We solve meaningful problems with the use of technology and innovation. The customer is at the heart of everything we do, no excuses. Currently a team of 25, we are growing and if you're inspired by our product and mission, we want to hear from you.
Key accountabilities
- Briefing, writing, building and executing emails.
- Creating Email / SMS tests to improve open and click rate.
- Working closely with the head of eCom to define the best offer strategy for different segments.
- Building and improving existing automated journeys.
- Working with email designer to produce the best performing, on-brand emails.
- Implement techniques to increase campaign ROI and reduce churn/improve customer retention through time and segment tailored sequences.
- Think both analytically as well as apply previous e-commerce and marketing knowledge.
- Drive activation, engagement and retention to increase customer LTV.
- Follow best practised and carry out deliverability improvements within spam filtering for various email providers.
Required skills, qualifications and experience
- 2-3 years experience in email marketing
- Strong understanding of email metrics and knowledge on how to improve them
- Revenue-driven / results-driven personality
- Ability to execute at scale in a fast-paced environment
- Extremely strong at building emails, that must include:
- Briefing design team
- Working with design to produce strong, high performing email
- Writing copy
- Segmentation
- Execution & testing
- Analysing results - Strong interest in email marketing trends
Bonus
- SMS experience
- 1+ year working with Klaviyo
- DTC background
- Subscription background
Benefits
- Highly Competitive salary
- Pension: Nest
- Private Healthcare
- Free Gym Membership
- Free products for you (and 50% off for your family and friends)
- Flexibility to work from home 1-2 days a week
- Genuine career growth opportunities within a fast-growing start-up
- Top spec equipment to help you deliver your best work
- Fun, collaborative, dynamic and multi-cultural team
- Modern office environment in great location
- Coffee, tea, fruit and snacks in the office
- Holiday: 25 days (plus the chance to ‘buy’ more holiday should you want)